There is a great tool from Mavention called Meta Fields that allows SharePoint 2010 administrators to add metadata properties to the source code of their pages. This makes it easier for a search engine to crawl and rank the content and so is helpful for Search Engine Optimization (SEO).
To use this you just have to download (for free as far as I can tell) and install Mavention Meta Fields which is a SharePoint solution. After activating the feature and adding metadata columns to your page content type, you can now edit the properties and the source code spits out metadata such as (for example) keywords, subject, DC.title and DC.keywords.
Anyone with a public website SharePoint 2010 web site should consider using this. Complete instructions are on creator Waldek Mastykarz’s blog:
http://blog.mastykarz.nl/easy-editing-meta-tags-publishing-pages-mavention-meta-fields/
Great solution Waldek!
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